WHAT IS SWISH


SWISH is a social video app which only accepts incredible short videos.

FOUNDING SWISH


SWISH was co-created by 3 young guys in Paddington, London.
James, Ilan & Mateen grew extremely frustrated with the vast quantities of average and irrelevant video content on other social platforms.

Today, SWISH is waging a war against this mediocre video movement by striving to assemble the world’s greatest video library, handpicked by ‘master curators’ & validated by computer algorithms.

VISION & MISSION STATEMENT

IMPACT

Impact millions with moments of intrigue, laughter & awe.

BUILD

Strive to build the most compelling video library on the internet.

SHAKE-UP!

Shake up the world of video & social platforms.

WHY SWISH IS DIFFERENT

BETTER VIDEO

Only the best videos end up on SWISH. Those not up to standard are unapologetically eliminated!

BETTER EXPERIENCE

Enjoy full screen HD video, fluid navigation & delightful design.

BETTER INTERACTIONS

Enter the world of SWISH with instant sharing, awesome ‘speed-reviews’, curation tools & open-source video submission.

FEATURE SET

DISCOVER

Explore 12 diverse & carefully crafted video categories personalised to your mood & interests.

SHARE

Send your favourite video discoveries to your friends instantly & express your opinion among the SWISH community using your online profile.

REWARD

Earn XP by helping SWISH to refine & assemble the world’s greatest video library. Leveling up gives you new exciting capabilities!

TECHNICAL STUFF

FRONT END: React Native

BACK END: Node.js atop AWS.



From the perspective of the SWISH Tech Team, the ability to write the stack end-to-end in javascript has been fantastic in regards to minimising the learning curve, ensuring consistency and having a huge, high quality open source library to work with.

Working with React Native has been particularly rewarding. As the up-and-coming, go to hybrid technology with excellent community support, RN has enabled us to share a huge proportion of common code between iOS & android, saving us both significant time and money.

BRAND GUIDELINES


Greetings! Please find some brand guidelines we have created to help you use our brand & assets.

Everything you need to represent the SWISH brand can be found in the SWISH BRAND ASSET FOLDER. We ask that you do not use any logos or similar imagery other than what is found in this folder.


    DOWNLOAD BRAND ASSETS




NOTES ON USING THE SWISH LOGO & WORDMARK:
The colored version of the SWISH logo should ONLY be used on a white background. The white logo and/or wordmark version should only be used on the SWISH gradient background.

Do not place the SWISH logo over background colors that clash!

When using the SWISH log please ensure that the white-space surrounding the logo is at least 200% the size of the logo and/or wordmark.






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